Host of the Month MAKE YOUR ESTATE started with two rental flats. Today they manage 40 apartments, and nights sold are growing 77% year over year (2024 vs. 2025)

About the property

Make Your Estate is a short-term rental operator based around Łódź, with apartments also in the Tricity area. The team now manages more than 40 units — both their own and those belonging to investors who chose to grow alongside the brand. The company started small: with one long-term rental flat and two apartments handed over to an external operator in Szklarska Poręba and Gdańsk.

Where did the need for change come from?

The turning point was disappointment with the quality of service from an external operator — the apartments in Szklarska Poręba and Gdańsk weren’t being cared for the way the owners expected. At the same time, the team started buying more flats in Łódź, initially with long-term rental in mind. When they couldn’t find a trustworthy short-term rental operator in the city, and more and more friends were investing in Łódź properties, the decision became obvious: instead of looking for someone to take proper care of the apartments — do it themselves. That’s how the Make Your Estate brand was born.

Results after more than 5 years with IdoBooking

Data collected since 2020 shows the scale Make Your Estate has reached since implementing the system:

• Year-over-year growth, without interruption. Since its first full year of operation, the company has increased its nights sold almost every year:

• Latest full year: +77% year over year in nights sold (2025 vs. 2024).
• 21,044 nights sold in total since 2020.
• 78% of reservations registered in the system actually went through — the rest are cancellations, which the system lets the team track and organize without counting them by hand.
• The portfolio grew from 2–3 apartments to more than 40 units across Łódź and the Tricity — without losing control over pricing, the calendar, or settlements.

IdoBooking in Make Your Estate’s daily work

At the heart of Make Your Estate’s operation is year-round pricing management. As the team puts it, this is the single most important feature for them:

“The core, most important functionality is managing prices across the entire year. In one place, with a few clicks, we’re able to efficiently translate our pricing strategy and discount system based on length of stay, season, returning guests, and sales channel.”

On top of that are the features that, as the team admits, would make managing several sales channels “impossible, or at least difficult, error-prone, and very time-consuming”:

• Flexible pricing and discounts — rates based on length of stay, season, sales channel, and guest history, set centrally for the whole portfolio
• Automated guest correspondence — communication before, during, and after the stay happens without writing messages by hand
• Settlements with guests and owners — an easier way to settle up with both guests and the owners of apartments under management
• Channel Manager — syncing prices and availability across booking portals without the risk of double bookings

Lessons for other hosts

Make Your Estate’s story shows that scaling a portfolio from a handful of apartments to several dozen doesn’t have to mean a proportional rise in operational chaos. Key takeaways:

• Disappointment with an external operator can be the best push toward building your own, better rental management brand
• Centralized, year-round pricing management across multiple sales channels is the foundation you can safely build growth on
• Automating communication and settlements frees up the team exactly when the business is growing fastest
• Data collected from day one lets you see the real scale of growth — and make further investment decisions with confidence

The client’s feedback matters most to us

“Automated guest correspondence and an easier way to settle up with them and with the apartment owners are more of IdoBooking’s strengths.”

— Make Your Estate Sp. z o.o.